Nell McAndrew and ASICS launch women's campaign

10/02/2009

Busy working mum, glamour model and celebrity fitness inspiration Nell McAndrew has teamed up with Japanese sports brand ASICS to launch its new footwear collection and latest campaign ‘Walk Your Way'.

The campaign's aim is to encourag women across the UK to hit the streets, hills and parks and walk their way to fitness this summer.

ASICS's new walking footwear range is designed specifically for women. The collection features three shoes, GEL Kayano Walker, GEL-Nebraska and GEL Blackhawk. Each style features unique qualities for the wearer, whether she is fast paced and on a mission, a park stroller or a weekend walker.