Market research works well for Invista
10/02/2009
Elastane and nylon producer Invista, owner of the Lycra fibre brand, has commissioned a research report involving more than 40 weavers and knitters in Turkey.
The survey indicated that Invista is regarded as an industry leader in Turkey in many areas, and companies gave Lycra particularly high marks for its value to them, the technical support on offer from Invista, reliable supply and wide recognition.
Ebru Pirinccioglu, country manager for Turkey at Invista, said on announcing the results: "This in-depth research has allowed us to pinpoint what is most important to our key mills and direct customers in Turkey. We very much look forward to continuing to work closely with our customers to continuously improve our services and exceed their expectations."
Bruce Rowley, global brand and communications director, added: "We always want to learn more about our customers and how we can deliver more value for them; this research is a testament to this fact. We are very pleased with the outcome of the survey and we are looking forward to driving further awareness of Invista."
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