New apparel division manager at Vaude
Stefan Krause has taken over the role of apparel division manager at German sports brand Vaude.
Supported by a 25-person team, he is now in charge of the entire textile segment of the mountain sports division. His areas of responsibility will cover all sectors from product development and design to production and marketing.
Stefan Krause has many years' experience in the textile industry. In his previous job he worked for the textile manufacturer Steiner in Schladming, Austria, where he was in charge of design, product management and sales. In this position he built up and established new product segments and collection lines starting with development and continuing all the way to the finished product. He was also responsible for the successful development of innovative materials for international sport brands such as adidas and Puma, and exclusive fashion labels including Dolce & Gabbana and Escada Sport.
He said, on taking up the appointment: "What I'm really excited about is the challenge of combining the highest functionality and innovation demanded in mountain sports with fashion savvy, with a commitment to environmental responsibility. Our team is made up of mountain sports athletes, lifestyle professionals and designers, so it is ideally positioned to move things even more in this area."
Vaude's founder, Albrecht von Dewitz, handed over responsibility of the company to his daughter Antje at the start of the year.
