Less light for Lotto
13/02/2009
Sports brand Lotto Sport Italia signed up for a radio campaign in Italy that aimed to encourage businesses and households to consume less energy on February 13, designated as international energy-saving day.
Across the company's own-brand stores throughout Italy the lights went off at the end of the working day on February 12, with only an electronic message explaining that the measure was part of the international initiative. At company headquarters in Trevignano, in the province of Treviso, billboards featuring the company’s logo and advertising panels featuring football star Luca Toni were also switched off.
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