Record sales for Puma
18/02/2009
Sports brand Puma has released its results for last year. Pointing out that a number of major sports competitions too place in 2008, Puma said it felt it had been successful in capitalising on these events , and that it continued to strengthen its position as “a desireable sportslifestyle brand”.
Despite the decline in consumer spending, the company succeeded in posting new record sales. Currency-adjusted, global brand sales rose by 2.9% to almost €2.8 billion. Operating profit before special items totaled €350.4 million or 13.9% of sales, compared to 15.7% in the previous year. The drop from the previous year’s level was because of the difficult market environment, particularly in the fourth quarter, Puma said.
Footwear sales grew currency-neutral by 6.3% to €1.4 billion. In particular, the teamsport, running and lifestyle units contributed
to this performance.
Currency-adjusted apparel sales improved by 9.6% to €899.3 million. The teamsport, running and fundamentals units posted solid performances.
Sales in Accessories, which includes bags, balls and sports accessories, rose currency-adjusted by 21.7% to €190.6 million, with almost all product areas contributing significantly to the rise.
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