Clariant makes colourful appointment
19/02/2009
From March 31, Brad McClanahan-head of marketing, apparel and interior for Clariant’s textile business in North America since 2006-will take up the additional responsibility of managing the company’s global Archroma business unit.
McClanahan was a member of the Clariant team that introduced Archroma Global Services to the apparel and fashion industry in 2001. The idea behind Archroma is a proprietary system of colour development, colour matching and colour management that allows retailers and brand owners to accelerate their capacity for bringing to market clothing collections that are in keeping with the latest colour trends.
As Director of Archroma, Mr McClanahan will focus on global business development for colour management products and services as well as operational management of Archroma facilities in the US and in Guangzhou, China.
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