Hikers and runners to benefit from OrthoLite sponsorship
20/02/2009
Open cell foam insole brand OrthoLite has announced new sponsorship agreements under which it will become the preferred insole partner of the American Hiking Society (AHS) and the Road Runners Club of America (RRCA).
In addition, the company will continue its sponsorship with the American Trail Running Association (ATRA), as the official insole of the 2009 Teva US Mountain Running Team, for the second consecutive year.
“Partnering with AHS, RRCA and ATRA is an exciting endeavour for us,” said Pamela Gelsomini, president of OrthoLite. “These partnerships help us support world-class athletes with technical OrthoLite comfort and build lasting relationships with the hiking, running and trail running communities.”
“We are very excited to have OrthoLite as an official 2009 sponsor; their support helps us continue our mission of protecting the nation’s trails and hiking experience,” said Margie Cohen, AHS Director of Marketing and Development. “OrthoLite’s generous contribution will support our conservation, outreach, education, grant and assistance programmes.”
For the Road Runners Club of America, executive director, Jean Knaack, said: “OrthoLite’s support of RRCA demonstrates our shared commitment to dedicated runners across the nation. Our partnership with OrthoLite will help us continue to represent and promote the common interest of our member clubs, events, and individual runners through education, leadership programmes and other services.”
And on behalf of the American Trail Running Association, Nancy Hobbs, Teva US Mountain Running Team manager, added: “We are thrilled to continue OrthoLite’s sponsorship in year two. Their support is integral to the continued growth of our team through marketing, advertising, and recruitment of new talent. This partnership with OrthoLite will help the team perform at their best.”
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