Expanded deals for Everlast in three countries
25/02/2009
Everlast Worldwide has announced the expansion of its licensing agreements with three global partners: Wilson Imports, Leading Brands, and Commercial Sportex. The company is confident these moves will help it make a greater impression on the markets in the United Kingdom (Wilson Imports), Paraguay (Leading Brands), and Chile (Sportex).
Wilson Imports, a licensee of Everlast since 2005, will now distribute Everlast's athletic undergarment range to add to the apparel, footwear, hosiery and headwear it already brings into the country.
Leading Brands, a licensee since 2006, will now serve as the exclusive source of Everlast apparel throughout Paraguay. Previously, Leading Brands had served as primary licensee of boxing equipment for Argentina, Paraguay, and Uruguay.
Sportex, a licensee of Everlast since 1996 has expanded its relationship and contract with the brand to include the distribution of boxing equipment. It currently distributes apparel, footwear, hosiery, and headwear throughout Chile.
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