Reebok unveils F1 collection
25/02/2009
A month before the start of the Formula One season, sports brand Reebok has unveiled the official 2009 apparel
and footwear collection for the Force India team.
Reebok will be the official apparel and footwear merchandising partner of the team for the next five years, bringing clothing lines to market for fans, as well as making the racing suits for Force India drivers, who this coming season will be Adrian Sutil and Giancarlo Fisichella.
The apparel range will be available in select stores in major cities all over India, with expansion into other markets likely to follow.
Commenting on the launch, Sajid Shamim, Reebok's director of marketing in India, said: "It is our pleasure to be associated with Force India. We see it as a pioneering effort in the field of motor sports apparel and [a way to] help the youth of India to reflect their spirit and their zest for life and fashion."
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