Weatherproof Garment posts sales rise
04/03/2009
Despite the difficult market conditions, New York-based outerwear company Weatherproof Garment recently posted a significant rise in sales.
According to the firm, this is no happy accident. It claims that one of the most important factors in its success is its price-valued relationship with the product. President, Freddie Stollmack, explains. “The quality of a Weatherproof garment stands far above its competition, from design to technology; we are therefore able to set exceptionally competitive prices within our category,” he says.Creative marketing has also played a role. Weatherproof recently made news with five-second television spots and many other consumer product companies quickly imitated the format.
“While most companies have cut their advertising budgets, we saw an opportunity to take advantage of reduced media rates to more than double our exposure to wider audiences,” says Mr Stollmack. “These innovative spot buys met a very clear goal – increase name recognition at an ideal time.”
The company has also launched 32 Degrees, a new division of active outerwear, geared for department and activewear specialty shops, that comprises innovative, stylish and practical outerwear fashion.
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