Getting to the heart of the problem - sportstextiles: Lea SportsTextiles

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Getting to the heart of the problem
Tackling the textile industry’s environmental impact at the source

The textile industry has received a resounding call to action - one that cannot be ignored. Recent reports, including The Great Green Washing Machine, painted a stark picture of the industry's contribution to emissions and environmental damage. Several industry leaders have committed to halving their emissions by 2030, while brands of all sizes are feeling consumer pressure to step up their eco-credentials.

Swedish technology brand Polygiene® is offering the textile industry practical ways to reduce its environmental footprint. Taking a decidedly holistic approach, Polygiene has looked to the heart of the issue, using their natural fabric treatments to offer both brands and consumers a forward-thinking solution. Employing technologies that keep fabrics smelling fresher for longer, Polygiene is looking to revolutionise the way we view clothes, from consumables to durables. 

Championing Mindful Living®, Polygiene wants to make durable garments of all material types readily accessible to consumers. If consumers are empowered to embrace this mindful approach, buying fewer clothes because their existing garments last longer, the textile industry can reduce its production phase and lessen its environmental impact.

Championing Mindful Living®, Polygiene wants to make durable garments of all material types readily accessible to consumers. If consumers are empowered to embrace this mindful approach, buying fewer clothes because their existing garments last longer, the textile industry can reduce its production phase and lessen its environmental impact.??

“…consumers would need to purchase just three garments a year if the textile industry is to halve its emissions. Polygiene offers the industry an effective strategy to encourage this.”  The Future of Urban Consumption in a 1.5° World report
 
The Story of a T-Shirt
Polygiene commissioned a lifecycle assessment (LCA), studying the environmental impact of a T-shirt across its lifespan. This evaluation compared a T-shirt treated with Polygiene’s StayFresh™ technology, an untreated one, and a T-shirt with Polygiene StayFresh™ technology that is washed only every other time. 

The assessment illustrated that by halving the number of washes a T-shirt with Polygiene StayFresh receives across its lifetime, its environmental footprint is reduced by an impressive 24%. 

What is clear is that the production phase is the most damaging stage of a T-shirt's life cycle, representing up to 60% of its environmental impact. The question is how to minimize this. Polygiene is keen to work with textile brands to produce garments that consumers can wash less frequently. Clothes washed less often retain their quality for longer, reducing the need to buy replacements. Fewer purchases equate to less production, tackling the issue at the source. 

The Future of Urban Consumption in a 1.5° World report notes that consumers would need to purchase just three garments a year if the textile industry is to halve its emissions. Polygiene offers the industry an effective strategy to encourage this. 
Ulrika Björk, CEO of Polygiene, notes: "We should only consume new products as a last resort. Our technologies allow brands to create garments not only with longer lifespans, but with enhancements that add value for the consumer.”

What is clear is that the production phase is the most damaging stage of a T-shirt's life cycle, representing up to 60% of its environmental impact. The question is how to minimize this. Polygiene is keen to work with textile brands to produce garments that consumers can wash less frequently. Clothes washed less often retain their quality for longer, reducing the need to buy replacements. Fewer purchases equate to less production, tackling the issue at the source. ??The Future of Urban Consumption in a 1.5° World report notes that consumers would need to purchase just three garments a year if the textile industry is to halve its emissions. Polygiene offers the industry an effective strategy to encourage this. 
What is clear is that the production phase is the most damaging stage of a T-shirt's life cycle, representing up to 60% of its environmental impact. The question is how to minimize this. Polygiene is keen to work with textile brands to produce garments that consumers can wash less frequently. Clothes washed less often retain their quality for longer, reducing the need to buy replacements. Fewer purchases equate to less production, tackling the issue at the source. ??The Future of Urban Consumption in a 1.5° World report notes that consumers would need to purchase just three garments a year if the textile industry is to halve its emissions. Polygiene offers the industry an effective strategy to encourage this. 
What is clear is that the production phase is the most damaging stage of a T-shirt's life cycle, representing up to 60% of its environmental impact. The question is how to minimize this. Polygiene is keen to work with textile brands to produce garments that consumers can wash less frequently. Clothes washed less often retain their quality for longer, reducing the need to buy replacements. Fewer purchases equate to less production, tackling the issue at the source. ??The Future of Urban Consumption in a 1.5° World report notes that consumers would need to purchase just three garments a year if the textile industry is to halve its emissions. Polygiene offers the industry an effective strategy to encourage this.

Building Relationships
Polygiene has collaborated with premium global brands across all sectors, boosting their garment's durability and sustainability. The sports and outdoor segments are key category focuses for the brand that Polygiene will continue to develop and support. Sportswear is put through its paces, and is exposed to more sweat than other garments. Many consumers wash these items between each use, so the odor-eliminating properties of Polygiene’s technologies offer consumers the potential to increase the number of uses between washes.

Polygiene’s Mindful Living® ethos embraces the importance of brands and consumers working in synergy for the sake of environmental and climate gains. If brands provide sportswear and garments that still smell fresh after one or even several uses, the consumer is more likely to change their washing habits – especially if they are presented with the appropriate environmental education.??

“Our technologies allow brands to create garments not only with longer lifespans, but with enhancements that add value for the consumer.”  Ulrika Björk, CEO of Polygiene

Polygiene’s Mindful Living® ethos embraces the importance of brands and consumers working in synergy for the sake of environmental and climate gains. If brands provide sportswear and garments that still smell fresh after one or even several uses, the consumer is more likely to change their washing habits – especially if they are presented with the appropriate environmental education.??“Our technologies allow brands to create garments not only with longer lifespans, but with enhancements that add value for the consumer.” Ulrika Björk, CEO of Polygiene 

Montane a brand synonymous with lightweight and breathable clothing and equipment, launched in 2022 the updated Dart range, now with 100% recycled polyester. The collection, that incorporates Polygiene StayFresh™ technology for odor control and multi-day freshness, contributes to the production sustainability goal of the brand to reduce the sourcing of raw materials. All the while bringing to the forefront the consumer potential in reducing their washing and having a fresh product that can be used longer.
Treating garments with Polygiene’s technologies involves no disruption to the manufacturing process or additional energy requirements. Brands can add value to their garment while stepping on board with the mindful living approach, manufacturing durable garments with longevity built in. 
 
A summary of the LCA conducted by Polygiene was presented at the European Outdoor Summit in, Annecy France and will be shared publicly this month of November.
 
Who We Are
With everything we do, we promise to enable, inspire, and connect people to live a more mindful life.
We encourage the extended and shared use of products and spaces, as well as reduced and responsible consumption and product development to the benefit of our future generations.
 
Learn More
www.polygiene.com
info@polygiene.com 
#polygienewearmorewashless
#polygienestaysfresh 

 


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