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High-profile investor to support Allbirds

Actor, philanthropist and environmentalist Leonardo DiCaprio has confirmed in a social media post that he has become an investor in sustainable footwear brand Allbirds.

He described Allbirds as a company “dedicated to creating a more sustainable future by developing new materials and serving as a model for the footwear industry”.

The announcement of Mr DiCaprio’s investment came as the brand announced the latest sustainable material it is to use in its products. The material in question is an EVA resin derived from sugarcane, which has been developed by Brazil-based chemical company Braskem. It is made at the company’s plant in Triunfo, Brazil.

The bio-based resin is said to offer characteristics like flexibility, lightness and resistance. Braskem has also said it helps to reduce the quantity of greenhouse gases in the air by capturing and storing carbon dioxide during its production process. 

Allbirds will initially use the material, which it refers to as SweetFoam, for the sole of a new range of flip-flops, known as the Sugar Zeffers. It intends to extend its use of the resin to a number of its other products in the future.

“With this development, Braskem is demonstrating its leadership in sustainable manufacturing to the entire chemicals industry," said Joey Zwillinger, co-founder of Allbirds, "Allbirds is thrilled to partner with Braskem to bring this incredibly sustainable alternative, and to share it with the rest of the world."

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