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This first issue of WSA for 2019 addresses the question of durable water repellency in outdoor clothing and argues that the industry has reached a tipping point with this technology. Other features look at the impact of data on product design and the effects of e-commerce and social media on brand-building. We report on trends from the Performance Days event in Munich at the end of last year, and on breakthrough in the industry’s response to climate change. The magazine closes, as always, with a question-and-answer session in the Game Changers section, this time featuring Aurore Calmier, head of brand for Eider.

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November/December 2019
September/October 2019
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March/April 2019

Performance Days May 2019 D cannot be held responsible for content if the language setting is changed from English. The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.

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