LATEST EZINE

This first issue of WSA for 2019 addresses the question of durable water repellency in outdoor clothing and argues that the industry has reached a tipping point with this technology. Other features look at the impact of data on product design and the effects of e-commerce and social media on brand-building. We report on trends from the Performance Days event in Munich at the end of last year, and on breakthrough in the industry’s response to climate change. The magazine closes, as always, with a question-and-answer session in the Game Changers section, this time featuring Aurore Calmier, head of brand for Eider.

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