Nilorn uses new anti-counterfeiting technology
Branding and design specialist Nilorn UK is using a new DNA-based technology to prevent counterfeiting.
The company has teamed up with authentication specialists Applied DNA Sciences to launch a new label incorporating Applied DNA Sciences’ SigNature DNA taggant to be used in conjunction with its Nil-Secure products.
It works by applying a SigNature DNA marker to the inks and yarns in a label or piece of fabric and, like DNA, each mark is individual to a brand, so that it cannot be copied, reengineered or counterfeited. Forensic testing can determine whether a garment or label is authentic by the presence of the brand’s SigNature DNA; and because it is recognised by law as positive-proof of authenticity, evidence is admissible in a court of law. Its incorporation in inks, dyes and yarns is discreet, a key aspect for the fashion and specialist fabric industry where appearance and functionality of products as well as brand value, cannot be compromised. The technology is so sensitive that in some cases it can even be detected through conventional packaging.
Nilorn UK managing director, Steve Ablett said: “Counterfeiting can cost companies hundreds of thousands of pounds yet effective security can easily be achieved with SigNature.
“By working in partnership with Applied DNA, we have been able to form a formidable team in the fight against fraudsters. It’s what brand owners need right now. Something that is absolutely secure, reliable and can be authenticated quickly. Counterfeiting has been a thorn in the garment industry’s side for years and we feel that this is a real step forward in tracking down offenders and deterring others who may be tempted to produce imitations.”
