Old tyres boost Timberland’s “green” drive
01/04/2009
“We are facing an unpublicised epidemic with 1.2 billion tires being disposed in landfills every year leading to water pollution and breeding grounds for disease-carrying insects,” said Datuk Vinod Sekhar, CEO and founder, Green Rubber Inc. “With Green Rubber’s environmentally friendly technology, we can start to make a real dent in the mountains of tires creating an environmental blight on the planet.”
Timberland will be the first footwear manufacturer to commercialise Green Rubber technology, incorporating it into the outsoles of more than 200,000 pairs of shoes scheduled for release in the autumn. Using a blend of Green Rubber compound and virgin rubber compound, the company claims its shoes will maintain their durability and performance characteristics.
More than seven billion tyres are currently sitting in landfills worldwide. By 2012, Green Rubber intends to recycle the equivalent of more than 200 million discarded tires every year. The company is about to launch an aggressive expansion program as it looks to open new manufacturing plants for its revolutionary rubber compound in the Americas, the Middle-East, Asia and Europe.
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