Invista sponsors French fashion competition
Fibre and polymer producer Invista is sponsoring fashion design and communication competition The Link at this year’s MarediModa - IntimodiModa show, taking place in Cannes, France, on November 25-27.
The Link (Living Ideas for New Keys) is a competition that challenges students from fashion design and communication schools across Europe to recreate their fashion and creative visions across three categories: lingerie, beachwear and communication.
Students in the lingerie and beachwear categories will be tasked to develop a mini collection of lingerie or swimwear prototype garments using fabrics containing Lycra fibre or Xtra Life Lycra fibre, while participants in the communication category will be asked to develop a trade advertisement that conveys the benefits of Xtra Life Lycra fibre in swimwear fabrics.
The shortlist of entries will be showcased at an awards ceremony on November 26 where the winner in each of the three categories will be announced. Each winner will be presented with a trophy and a €1,000 cheque from MarediModa.
