Mountain Khakis wants more people to rise above the mundane

28/10/2010
Outdoor apparel brand Mountain Khakis has kicked-off of a new advertising campaign called Rise Above It, aimed at bringing wider exposure to its clothing.

With the Rise Above It campaign, Mountain Khakis says it is reaching out to a wider audience, encouraging wearers to rise above life’s mundane moments and focus instead on the simplicity of an outdoors lifestyle.