Björn Borg Sport clothing established in the Netherlands
17/01/2011
In January 2011, Björn Borg is launching a new range of fashionable and functional athletic wear, together with its Dutch distributor, within a new company, Björn Borg Sport. This new company is founded upon Björn Borg’s successful women’s wear company in Holland.
The establishment of this company within the Netherlands is part of Björn Borg’s strategy to concentrate on its core business, underwear, based in Stockholm. Björn Borg products are sold in around fifteen markets. Sweden and the Netherlands are the largest of these.Share this story:
