Marmot signs up for conservation charity - sportstextiles: Lea SportsTextiles

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Marmot signs up for conservation charity

05/04/2011
Following a brand relaunch after this year’s ispo exhibition in Munich, outdoor brand Marmot has signed up to get involved in another conservation charity. Having recently become a member of The Conservation Alliance, the California-based company has now become a member of the European Outdoor Conservation Association (EOCA). This brings the association’s membership to 68.

“This is very exciting news,” said Holger Bismann, president of EOCA and general manager of Patagonia Europe, “This brings to eight the number of new members that have signed up as a result of ispo 2011. Marmot is a great brand and we look forward to working with them more closely.”

Sarah Seeger, PR & Communications Manager at Marmot Europe said: “We are thrilled to announce that Marmot is working with EOCA. Taking responsibility for our planet through conservation and acting responsibly in the outdoors is an incredibly important part of our ethos. Being part of an organisation within the industry that takes this responsibility seriously and can directly fund specific conservation projects is very exciting.”

Brought into being more than four years ago, the Swiss-based European Outdoor Conservation Association has raised EUR 640,000, all of which has been put into 26 projects worldwide. Voting is currently underway online to choose the projects the association will support for 2011–12. To date, this has attracted nearly 25,000 public votes for conservation.

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