Reliance to launch Shane Warne line in India - sportstextiles: Lea SportsTextiles

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Reliance to launch Shane Warne line in India

18/04/2011
Reliance Retail's fashion apparel business, Reliance Trends, has teamed up with Australian firm ‘lime door brands’ to launch 'Spinner by Shane Warne’, a lifestyle and sportswear collection, in the Indian market. $0$0$0$0Designed by professional cricketer Shane Warne, the brand was created in 2009 along with local brand strategist Michele Hamdorf of lime door brands, which owns a major stake in the sports and fashion brand. $0$0$0$0$0“Reliance Trends is privileged to be an exclusive partner of 'Spinners by Shane Warne' in India. We are very confident that this brand will be well-received in the Indian retail market. With cricket in the air, we believe the brand will be a great offering for our cricket-loving nation. Spinners will available at all Reliance Trends stores,” Reliance Trends’ CEO, Arun Sirdeshmukh, said in a statement. $0

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