EOCA pleased with generosity at OutDoor
15/09/2011
Initiatives to help raise this sum included Vaude asking for donations for washbags on its stand; all the washbags had gone by the end of the show. Bergans ran an Antarctic competition on its stand with rucksacks as prizes. Every entry posted counting as a EUR1 donation to EOCA. Keen Footwear raised EUR 4,000 with a combination of sandal, beer mug (with free beer) and ice cream sales. Polartec organised for the EOCA logo to appear above the main stage at the OutDoor party as well as on the sleeves of 4,500 party t-shirts. And for the first time ever, two non-members raised money for EOCA on their stands. First time exhibitors Timbuk2 and Portuguese NG Wear donated gear to EOCA and, when offered donations for items from their stands, decided to donate the money to EOCA.
Commenting, Holger Bismann, managing director of Patagonia Europe and president of EOCA said: “This is a tremendous amount to raise in just four days during a very hectic show. Our thanks go to our members for their continual support, as well as to the outdoor industry for getting involved and helping us to raise such an incredible amount for next year’s funding.”
Tanya Bascombe, joint general manager of EOCA added: “This is almost enough to cover one entire project next year. We are very excited because every extra euro raised takes us one step closer to our goal next year of raising our first EUR 1 million for conservation.”
Share this story:
