Polartec Neoshell wins UK’s Derryck Draper Award for Innovation
21/09/2011
Roly Smith, president of the Outdoor Writers and Photographers Guild, said on announcing the decision: “This year the panel of judges were unanimous in their decision to give the award to Polartec Neoshell. Most membranes work because the heat and moisture inside creates pressure that then tries to force its way out, but Neoshell works slightly differently, allowing the air outside to ‘pull’ the moisture out. It was this innovative approach that so impressed the judges.”
Eric Yung, Polartec’s European marketing manager commented: “We’ve been researching this product for the last five years and we think that our attention to detail has really paid off. The response has been phenomenal and the feedback we’re getting from users is incredibly positive.”
Neoshell will hit retail stores this autumn and can be found in the following garments: Rab’s Neo Stretch collection; Mammut’s Gipfelgrat collection; Marmot Zion jacket; The North Face Jammu jacket [US only]; 66NORTH Snaefell collection; Montura Supernova jacket; Westcomb’s Apoc jacket and Vaude’s Alpamayo jacket.
Share this story:
