Former Reebok and adidas vice-president sets up - sportstextiles: Lea SportsTextiles

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Former Reebok and adidas vice-president sets up new agency

20/02/2012
Reebok’s former vice-president for global brand marketing, Richard Prenderville, has set up a new marketing and distribution company for the US market and has won his first contract.

Mr Prenderville, whose previous roles also include that of head of global media for adidas, recently set up The Peloton Group as an agency and distributor in the US for clothing and fashion brands. His first client will be UK clothing brand supremebeing; Peloton will be its exclusive US distributor.

David Newman, founder and managing director of supremebeing, said on announcing the agreement with The Peloton Group: “Richard Prenderville’s global experience at two of the biggest brands in the world is an incredible asset and will be paramount in supremebeing translating its brand presence into sales.”

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