Adidas and Peloton target at-home exercise market
24/03/2021
Peloton instructors Ally Love, Robin Arzon and Cody Rigsby were involved in the design process to produce styles and fits for high energy workouts, plus comfort for recovery days.
The 11-piece collection includes tights, shorts, hoodies, t-shirts and jogging pants.
Peloton, a maker of exercise bikes and treadmills, has seen sales rocket due to the pandemic. Its full year revenues of $600 million, announced last September, were 172% higher than the year before.
Image: Peloton instructor Ally Love models her adidas range. Credit: adidas
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