Stella McCartney’s Olympics kit unveiled
UK-born fashion designer Stella McCartney has unveiled her Summer Olympic Games kit at a launch event at the Tower of London, with some of the members of Team GB.
“This is not about me,” said the designer backstage at the event. “This is about the athletes and Team GB. I didn’t want to put a big fashion statement on it.”
Collarless zip-up jackets and streamlined shapes feature in the sportswear collection, while gentle tones of blues look fresh, modern and dynamic. Ms McCartney took the Union Flag as inspiration for her designs.
“I was really aware that we have one of the greatest flags in the world,” she said. “Also, the fact that, being the host nation, it was going to be around – on mugs, teatowels, taxis. It’s so iconic, I felt I could dismantle the flag and treat it in a more delicate manner. I wanted to make the kit a bit lighter and more airy. I wanted it to really stand out.
“In the history of these events, it’s all been very masculine, and the girls have been slightly overlooked in the design process,” Ms McCartney said. “They get the exact same strip as the guys and it’s been important to me to bring in feminine elements.
“It’s the first time I’ve really designed for men, and I’ve been really cautious of keeping them feeling masculine; feeling strong; feeling like they’re really representing the nation.”
