Canadian and French apparel companies merge
10/04/2012
Pull-in will join the current roster of brands under Coalision, including Lole, Orage and Paradox. The Action Sport division of Coalision is now comprised of Pull-in and Orage, while the Well-Being division includes Lole and Paradox.
“Today marks a significant milestone for Coalision for several reasons,” said Bernard Mariette, president and CEO of Coalision. “Our company is strengthened in terms of brand presence, geographic synergies and its management team – all for the benefit of our customers.”
He added: “Three years ago when I joined Coalision, we had the vision of becoming a leader in the lifestyle and active sportswear industry – today I’m pleased that we have made a big step towards this goal.”
For Pull-in, the merger is a strategic move in the brand’s international development. “It’s an honour to officially be a part of the Coalision team – our brands are complementary with obvious strengths in each of our markets,” said Pull-in owner Emmanuel Loheac. “Personally, I have wanted to work with Bernard since I left DC Shoes, and today I am re-joining both a friend and a mentor.”
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