Lolë scoops up cycling brand - sportstextiles: Lea SportsTextiles

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Lolë scoops up cycling brand

16/09/2024
Lolë scoops up cycling brand
Canadian athleisure and outdoor brand Lolë has announced the acquisition of cycling brand Louis Garneau Sports. The Québec-based company was founded in 1983 by husband-and-wife team Louis Garneau and Monique Arsenault, and also owns and commercialises Sugoi and Sombrio, cycling and mountain-biking brands

Financial details were not disclosed. This transaction follows up on Lolë’s recent move into footwear with the addition of Sanuk to its portfolio of brands this past August. In 2023, it had acquired époque évolution, an ethical lifestyle brand.

Under the leadership of CEO Todd Steele, Lolë appears to be actively seeking to grow its presence in the sportswear market.

Imagery: Louis Gaerneau website

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