Experienced figure to lead Garneau’s global sale - sportstextiles: Lea SportsTextiles

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Experienced figure to lead Garneau’s global sales team

17/09/2018
Quebec-based cycling brand Garneau has appointed Martin Trudel to lead its global sales and marketing operations.

In this role, he will be responsible for the sales and marketing teams of the Garneau brand, as well as those of subsidiary brands Sugoi and Sombrio. This will include overseeing new business development and opportunities, and responding to the needs of the company’s global customers. 

Mr Trudel has more than 20 years of experience in the sporting goods industry. He was most recently head of sales B2B marketing and business development for Canadian athletic apparel brand Lolë. He started his career at Salomon in Canada.

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Garneau acquires Sugoi and will launch ‘cycling lifestyle’ category 28/06/2018
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A new generation to lead cycling brand Garneau 19/12/2017
Garneau’s shoe technology wins Eurobike Award 31/08/2017
Garneau product manager performs well in ultra-cycling event 11/08/2017
Garneau ‘trilogy’ concept wins Eurobike Award 02/09/2016

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