Latest Zensah innovations at IDEA convention

02/07/2012

Compression apparel brand Zensah will present its latest products at fitness convention IDEA, which takes place at the San Diego Convention Center on July 5-8.

The company will also host two information sessions at its booth to explain how compression works and the benefits of compression for fitness and recovery.

Zensah’s latest Compression Leg Sleeves feature advance micro-ribbing on the shin and calf area to provide extra support. The sleeves help to alleviate calf cramping and shin splints, common symptoms among fitness enthusiasts.

Its compression clothing is designed to increase blood flow and circulation, keeping the body warm and allowing oxygen to reach muscles, which improves performance and speeds up recovery.

The company’s compression apparel is said to be thermo-regulating, moisture wicking, and antimicrobial to prevent odour and bacteria build-up, while its seamless construction eliminates chafing.

Marketing director, Parker Robinson, said: "The IDEA World Fitness and Wellness Expo is a great opportunity to demonstrate the versatility of Zensah products for various fitness activities.

"While our compression apparel has become a staple to runners, Zensah has also been strongly adopted by fitness enthusiasts across the country.

"We look forward to showing our full line of products ranging from compression leg sleeves to seamless sports bras."