Mizuno launches interactive project for runners
Running footwear and apparel brand has introduced The Mezamashii Run
Project, a word-of-mouth running community that provides a new way for
runners to engage with the brand.
The Mezamashii Run Project offers website members a
two-way dialogue with Mizuno, and opportunities to influence the future
direction of product development and marketing.
By becoming a member, consumers will be able to access
exclusive question and answer sessions, view sneak peeks of new Mizuno
products, take advantage of wear-test opportunities, and get behind-the-scenes
video content. Members can also win an all-expenses paid trip to the 2012 Osaka
Marathon in Japan,
of which Mizuno is an official sponsor.
"The Mezamashii Run Project is a running community
that brings the Mizuno experience to you, and helps put Mizuno running shoes on
runners' feet," said Vicky Wilkens, brand marketing manager, Mizuno USA running.
"We can tell you everything that we want you to know
about our shoes, but the Mezamashii Run Project allows runners to come to their
own conclusions. We are that confident that our running shoes will speak
for themselves."
