New products from Rocky Brands
19/09/2012
Rocky S2V for the outdoor adventure segment will become available in the autumn of 2012, and Rocky 4EurSole for medical professionals will be available in the spring of 2013.
“We have worked to identify potential growth markets where our experiences and expertise can serve new consumers through improved technology and innovation,” said chief executive, David Sharp. “Our heritage is in the outdoors, and our expertise has always been high-quality footwear, so we believe Rocky Brands can certainly meet the needs of consumers in these new areas.”
Rocky 4EurSole is designed specifically for women in the healthcare industry who are, the company says, dynamic, performance-driven and in need of comfortable footwear. It says Rocky 4Eur Sole strives to bring style and versatility to the segment by providing two insole options and varying colours and designs as well.
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