Warm weather does Rocky Brands no favours
28/10/2014
Sales in the military segment fell from $3.2 million to $1.1 million as the US cut its defence budget.
CEO David Sharp said: “Following a strong first half of the year, our sales growth moderated during the third quarter. Our wholesale dealers are now buying closer to their need which is shifting sales for our insulated and waterproof cold weather boots into the fourth quarter.
“With regard to Creative Recreation, we experienced improved results as the business has started to benefit from the supply chain initiatives we’ve implemented over the past several months and we are optimistic the brand will contribute to profitability in the near future. We remain confident that our diversified brand portfolio, innovative product strategies and multi-channel distribution will drive consistent growth and increased shareholder value over the long-term.”
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