Rocky offloads Creative Recreation - sportstextiles: Lea SportsTextiles

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Rocky offloads Creative Recreation

28/11/2017
Footwear group Rocky Brands has sold its Creative Recreation brand to a private investment group for an undisclosed amount.

The sale includes the inventory, product designs, moulds and trademarks for the company, which it bought in 2014. 

Rocky Brands CEO Jason Brooks said: “We were pleased to reach a favourable agreement on the sale of the Creative Recreation brand and assets. Importantly, the sale allows us to focus on our profitable work, western, hunting and military categories where we believe our most important growth opportunities lie.”

Brands in the portfolio include Rocky, Georgia Boot, Durango, Lehigh, as well as the licensed brand Michelin.


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Rocky Brands implements “leadership succession plan” 22/05/2017
Rocky brands names new CFO 10/03/2017
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