Great year for snow sports in the US
SnowSports Industries America, the snow sports industry’s member-owned trade association, has published its 2014 Snow Sports Market Intelligence Report, covering equipment, apparel and accessories sales from all six snow sports disciplines.
The record $3.6 billion season featured extraordinary weather patterns included severe drought in the Sierras, polar vortex events that brought arctic cold as far south as Texas and excellent snow conditions in the Rocky Mountains.
Sales grew 7% in value and 4% in volume during the 2013/14 season.
Girls’ snowboarding equipment sales grew 37% in volume and 36% in value while insulated tops sales were up 13% in dollars to $529 million and up 8% in units to more than 3 million.
Sales of women’s cross-country equipment increased 32% in volume and 28% in value to over $6 million.
Apparel accessories including gloves, baselayer, headwear and neck gaiters increased 7% in units sold and 11% in dollars sold to $664 million.
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