K2 chooses familiar face to lead sales - sportstextiles: Lea SportsTextiles

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K2 chooses familiar face to lead sales

04/06/2014

Skiwear manufacturer K2 has hired a former employee to lead its sales teams across its portfolio of brands.

Ben Wallace worked at K2 from 2002 to 2011, where he progressed to US sales manager for K2 Skis.

Tim Petrick, CEO of K2 Sports, said: “Ben’s knowledge of the internal workings of K2 and understanding of the needs of our retail partners will allow him to hit the ground running.”

The company operates 14 brands including Ride Snowboards, Line Skis, Full Tilt Boots, Madshus Nordic, Atlas and Tubbs shoes, and is distributed in 60 countries.


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