Top level appointment at K2 Sports - sportstextiles: Lea SportsTextiles

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Top level appointment at K2 Sports

08/08/2013
Skiwear group K2 Sports has named Dominic McKenna general manager of K2 Canada as it plans expansion across North America.

“Dominic’s knowledge and experience in the Canadian retail landscape will be key to opening up more opportunities and continuing the successful growth trajectory of K2 Sports in North America,” said Anthony De Rocco, CEO of K2 Sports.

The company said it “continues to invest in product innovation, retail support initiatives and its leadership team to grow opportunities for its retail partners”.

McKenna, who joined the group in 2005, will be focused on growing the K2 portfolio, the new ski boot programme, the BCA, Madshus and Zoot brands and K2’s new goggle and helmet category.



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