Fischer Sports, a family-owned supplier of snow sports products, has appointed the former head of Nordica USA to run Fischer Skis US.

Prior to the top role at Nordica, Willy Booker worked in the company’s sales, product management and marketing departments between 2002 and 2010.

Franz Föttinnger, Fischer International CEO, said: “Willy’s vast experience and knowledge of the ski industry in the US is just one step in a greater plan to further establish our brand as a leader in the US Alpine market.”

Founded in 1924 by Josef Fischer, who began making handcarts and sleds in a barn, Fischer Sports is a full-range supplier for both Alpine and Nordic skiing equipment.

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