Cocona enlists European marketing manager for 37.5 push
26/11/2013
Based in Munich, she will support the rebranding to 37.5 in the apparel, footwear and bedding markets.
Before joining Cocona, Ms Fischer was head of marketing management at Hubert Burda Media, a publisher of fashion and lifestyle magazines. She previously worked as central European brand marketing manager for Timberland, head of marketing and communications for Messe München, and European marketing manager at Polartec.
The new 37.5 trademark will first appear at retail in Europe on products from Asics, Bauer Hockey, Ride, Rip Curl, Salomon and Tog24 in spring 2014. Other brands will feature the 37.5 technology in their 2015 lines, Cocona has said.
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