Cocona’s 37.5 boosts Performance Sports portfolio
Performance Sports Group has extended its exclusive partnership with Cocona Natural
Technologies, maker of 37.5 technology, for its hockey, lacrosse, baseball and softball ranges, and non-exclusive use in football.
Unlike wicking apparel, airflow is not needed, which allows 37.5 technology to work well
underneath equipment.
Performance brand Bauer Hockey has used 37.5 in a base layer, apparel and elite protective equipment, while Maverik Lacrosse unveiled the technology in its protective equipment and gloves.
Performance Sports will also incorporate 37.5 technology in its other brands, including Easton, the group’s latest addition.
“With respect to moisture management, there is no more demanding sport than hockey and
Bauer Hockey’s focus on quality and performance made them the ideal customer for 37.5
technology,” said Jeff Bowman, CEO of Cocona. “We’ve been very selective about our partners and Performance Sports Group’s great success gives us tremendous confidence in its ability to properly introduce 37.5 apparel and equipment to other important brands within its portfolio.”
