Carhartt signs exclusive deal with Cocona
27/07/2015
"Ending the work day as strong as you started it perfectly describes the benefits behind our new Force Extremes line," said Alex Guerrero, general merchandising manager at Carhartt. "The collection will deliver hard-working people the comfort they need for a 12-hour plus work day and allow the wearer to maintain an ideal core body temperature, thus minimizing the strain from a hard day's work in the heat."
The 37.5 technology is triggered by the wearer's body temperature to either warm itself or cool itself depending on the situation. The active particles permanently embedded in the yarn capture heat from the body's infrared energy to speed evaporation and cool itself if sweat is present, or retain the heat when no moisture is present. 37.5 also traps body odour and provides UVA and UVB protection.
"Our business strategy for 37.5 technology is predicated on providing key partners with a sustainable competitive advantage in their market place. That requires us to work only with category leaders in order to succeed," said Jeff Bowman, chief executive of Cocona / 37.5.
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