Timberland expands into workwear category
04/09/2015
It will use the supply chain of its owner, VF Corp, to create the 73-piece range of base and midlayers, performance t-shirts and work shirts, work pants, outerwear and accessories. Fabrics feature waterproofing, wicking, sun protection, anti-odour and insulation.
"Entering into the workwear category is a natural progression for our brand," said Jim O'Connor.
"After years of intensive planning and research, combined with the confidence of having the VF Corporation behind us, we are emerging into this market armed with a great-looking collection of thoughtfully-designed pieces that meet our core consumer's unique comfort, performance and fit needs. The strong early reaction we've received, combined with our winning formula of knowledge and capabilities, further strengthens our confidence in bringing this comprehensive head-to-toe offering to market."
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