Timberland celebrates 5m trees planted in Haiti
07/10/2015
'KOMBIT: The Cooperative' tells the story of the brand’s work with the Smallholder Farmers Alliance (SFA) to create a large-scale, self-sustaining agroforestry program owned and operated by smallholder farmers.
Farmers voluntarily tend to a network of nurseries that produce one million trees annually. In return, they receive training, crop seeds, seedlings and tools that help restore tree cover and increase the farmers’ own crop yields.
"We saw a huge opportunity to match our tree planting mission with Haiti’s reforestation needs, but any solution we wanted to support couldn't be contingent on a donor-based model anchored by perpetual funding,” said Margaret Morey-Reuner, a marketing director at Timberland.
“So we challenged our partners, who eventually founded the SFA, to create something that would have a lasting positive impact for the people of Haiti, beyond just writing cheques. They successfully worked with us to create a sustainable, long-term solution that would make a difference.”
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