Canadian footwear group captures VF’s head of outdoor

24/10/2014
Just a few days after VF Corporation praised the performance of its outdoor brands, which include The North Face and Timberland, for a successful third quarter, the group will have to say goodbye to Patrik Frisk, according to reports.

Mr Frisk, who led Timberland’s absorption into VF Corporation following its acquisition of the footwear brand in 2011, is to become the new chief executive of Canadian footwear group Aldo, The Wall Street Journal has said.

In recent comments to analysts, Patrik Frisk said Timberland is “squarely positioned” to become the largest and most sustainable outdoor lifestyle brand in the world.