37.5 technology to feature in tailored clothing - sportstextiles: Lea SportsTextiles

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37.5 technology to feature in tailored clothing range

25/11/2016
Men’s Wearhouse, a division of clothing group Tailored Brands, is to release a range of sportswear and tailored clothing that incorporates performance fabrics featuring Cocona’s 37.5 cooling technology.

The Awear-Tech range will be released in collaboration with apparel and footwear group Kenneth Cole Productions as part of its Awearness label. 

“We are thrilled to have partnered with Men’s Wearhouse and Kenneth Cole to use our revolutionary comfort technology to create a new level of performance apparel in the tailored clothing business,” said Jeff Bowman, CEO of Cocona.

The tailored clothing range includes suits, which incorporate the 37.5 technology in every layer, from the suit lining to the wool. It will also include a range of dress shirts. The collection will be available exclusively at stores in Canada.

Related stories:

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New Downlite down offers enhanced heat and moisture management 22/06/2018
Cocona’s lawsuit against outdoor brands to proceed 10/11/2017
Cocona secures fresh investment from Asia 27/06/2017
Cocona appoints from within for global marketing role 15/03/2017
Cocona helps Kenneth Cole boost “wearing experience” 27/02/2017
Cocona’s 37.5 fibre to boost performance socks 04/08/2016
University of Colorado study offers big boost to Cocona 17/06/2016
Carhartt signs exclusive deal with Cocona 27/07/2015
37.5 appoints new general manager for Europe 28/01/2015
Cocona’s 37.5 boosts Performance Sports portfolio 03/10/2014
New account managers for 37.5 in Europe 11/08/2014
Cocona enlists European marketing manager for 37.5 push 26/11/2013
Cocona rebrands as 37.5 25/11/2013

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