37.5 appoints new general manager for Europe
28/01/2015
In this role, he will be responsible for the management and growth of sales and marketing of 37.5 technology in the European marketplace.
Mr Liffran has more than 20 years’ experience in the textile industry. Most recently, he led his own company, Sourciva, a consulting agency for textile and apparel production for European sports and outdoor brands. He has also worked with a variety of brands as sales and development manager in the synthetic fibre industry.
As general manager, Mr Liffran will work closely with the 37.5 account directors including, Anders Wennergren (Scandinavia), Geza Maklary (Eastern Europe and Benelux) and Davide Berrone (Italy). He will continue to carry out the role of sales representative for France, Spain and Portugal himself. He will be based in France.
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