Adidas vows to boost lacrosse with multi-year de - sportstextiles: Lea SportsTextiles

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Adidas vows to boost lacrosse with multi-year deal

10/04/2019
Adidas vows to boost lacrosse with multi-year deal
German sportswear company adidas has signed a multi-year deal with the US-based Premier Lacrosse League (PLL) to design and manufacture all official footwear and apparel for the new competition.

The PLL has been co-founded by brothers Paul and Mike Rabil and will take place over 14 weeks from June 1, with six teams competing in 13 US cities.

Paul Rabil said the partnership will “cultivate generations of players and provide the latest, most innovative products to PLL athletes”.

He added that it is a “seismic event in the history of lacrosse”.

Jeff McGillis, vice-president of adidas US Sports, added: “This partnership provides a unique opportunity to introduce the sport of lacrosse to new fans, help empower the next of generation of creators and build lacrosse culture in the US.”

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