Cellulose fibres in firing line as Quiksilver, Patagonia and lululemon join forestry project
07/11/2013
Canopy claims 70 to 100 million trees are used to produce pulp for fabric annually with a third sourced from the world’s ancient and endangered forests. "The lush tropical rainforests of Indonesia and the great northern boreal forests are increasingly being cut down and pulped to make fabrics like rayon and viscose," it said.
The fashion groups have developed purchasing policies to help eliminate the use of endangered forest fibre, are engaging their suppliers to further understand their supply chain, supporting research and development of solutions such as recycled viscose and have committed to partner with Canopy in raising awareness of the link between fashion and forest conservation.
"Canopy is thrilled to be working with these conscientious leaders of the clothing industry,” said Nicole Rycroft, Canopys' executive director. ”Their actions are setting a new bar for sustainability within the sector and inspiring other large global players. That’s good news for the world’s forests, species and climate."
Nick Drake, chief marketing officer at Quiksilver, added: "We are proud to be launching our initiative to eliminate endangered forest from our products and look forward to implementing our policy with integrated solutions and product lines we have been championing including recycled fabrics."
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