Lindex joins Canopy campaign to protect endangered forests

23/11/2015
Swedish retailer Lindex has signed up to the CanopyStyle campaign, which works to protect endangered forests by using only cellulose fabrics that have been sourced from certified sources.

Canopy’s aim is to have a viscose supply chain free of ancient and endangered forests by 2017.

Anna-Karin Dahlberg, Production Support Manager at Lindex, said:  “Lindex has a strong handle on our supply chain, we see Canopy as a well-positioned partner to help us build a clear picture of who our viscose suppliers should and shouldn’t be.”

Next year, independent verification audits will be set up to check fabrics are free of material from ancient and endangered forests.

“With 55 brands and designers representing $85 billion in annual sales now joining together to protect forests there is a clear market signal to fabric producers: eliminate sourcing from endangered forests. What’s exciting is how this momentum is already translating back through the supply chain to alleviate stress on critical forest hotspots like Indonesia’s rainforests and Canada’s Boreal,” said Canopy’s founder, Nicole Rycroft.

Quiksilver, prAna, Patagonia, Lululemon, H&M and Index are also signatories.