Brands that made it on to Bread & Butter’s shortlist
01/11/2012
At the time, its president, Karl-Heinz Müller, said that the steps were necessary as the show has to remain a “driving force” in the segment and so “must take on the responsibility”.
He added: “In the course of the next days, we will undertake the necessary measures to inform those brands and labels with whom we cannot continue to cooperate.”
The Berlin-based show, which takes place between January 15 and 17, will also revamp its layout in a bid to keep current in the face of competing trade fairs.
Sportswear brands that made the cut include Fila, Gola, adidas, Lacoste and KangaROOS; outdoor companies include Barbour, Canada Goose and Wolverine.
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