New Haggar pants use 14 million recycled bottles in first year
16/11/2012
Each pair contains the equivalent of seven recycled plastic bottles. Within the first year of production of the LK Life Khaki brand, Haggar has estimated that more than 14 million plastic bottles have been recycled.
"With the LK Life Khaki line, we set out with the intent of reaching a younger consumer by way of new products that fit his lifestyle with the added benefit of being eco-friendly,” said Michael Stitt, chief executive of Haggar. “Not only did we get his attention, but also a larger share of his closet, which is reflective of the significant growth trend that we are experiencing within this brand.”
For his part, Unifi chief executive, Roger Berrier, said: “Our work with the LK Life Khaki brand is an exciting opportunity to educate the consumer that plastic bottles don’t belong in landfills; they can be recycled into products like casual clothes, performance apparel, socks and even car interiors.”
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